About me
I’m a freelance copywriter and content specialist.
I help companies to find their voice, build awareness of their products and services, reach more customers and ultimately earn more money.
I’ve been writing about investments for years, so I’m good at making complex stuff easier to understand.
So, if you’re thinking about outsourcing your content, let’s have a conversation.
Experience counts
Kevin Dowling, Copywriter. Photo by Clayton Smith Photography.
Creating good content is not just about having a way with words (although that definitely helps). It’s about knowing your business, listening to your customers and building human connections.
For two decades, I’ve been helping companies of all sizes to show the personality behind their business. I make the complex sound simple, and I help to build trust by showing you have your customers’ best interests at heart.
Here’s what I can help with…
Copywriting
As a freelance copywriter, I work with busy business owners and senior managers to create relevant and insightful thought leadership that positions them as authorities and expert voices within their industries. I write case studies, educational guides, white papers, blogs and trade and national press articles.
Tone of voice
It’s not just about what you say, but how you say it. I can help you create a unique voice that captures your brand’s personality and helps your business really stand out from the crowd. Find out more
Content strategy and content writing
Maintaining a constant supply of content is hard work. But it doesn’t have to be. I can help your business to define its target customer and build a consistent content strategy that earns you a reputation for being helpful, relevant and valuable. And if you need a skilful, fast writer to create your content, I’ll do that too.
Inbound marketing
If your audience trusts you, they’ll remember you when they make buying decisions. I can help you create engaging brochures, reports, educational guides, sales aids and email campaigns that convert prospects into sales.
Lost for words?
Sometimes all we need is a bit of friendly advice. I’d love to hear about the challenges your business is facing, and give you some ideas on how I might be able to help.
Testimonials
“Kevin is one of the most effective copywriters I’ve worked with. He’s quick to grasp the subject matter, however complicated, brings a lot of ideas to the table, and produces copy of the highest quality.”
Mike Piddock, founder of Glisser
“As a small business owner, it can be hard to find really talented and dedicated freelancers and Kevin is most certainly both of those things. He is an absolute pleasure to work with and I couldn’t recommend his services highly enough.”
Karen Taylor, founder of Parent Cloud
Latest ramblings
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