SERVICES | Investment writing

What could hiring a freelance investment writer do for your business?

Are you offering your investors a consistent supply of good quality investment content? It’s not surprising that the ever-increasing demand for content is making life difficult for investment companies. I can help your investment company keep up with the latest investment news, keep your investors happy, and keep your internal stakeholders on board too.

Five reasons why you might need a freelance investment writer

Your investors are demanding better quality thought leadership

This is a fiercely competitive industry. Every company struggles to get their voice heard above the din. Most think they're doing a better job of reaching clients than they really are. Who has time to be creative these days? Thought leadership is great, but who has time to think? Most people are too busy firefighting.

The solution: Outsource your thought leadership to me. I can help you to create inspired investment content from just a handful of bullet points. This leaves your thought leaders more time to put those fires out. 

Your investment managers struggle to articulate themselves

It's not their fault. Fund managers are better at managing money than they are explaining how they do it. Many speak in a language that alienates the people they want to communicate with. But fund managers are often also fiercely protective of their content, and they tend to win the argument when coming up against less experienced, and less well-informed, marketing professionals. 

The solution: I can help to smooth the relationship between your Fund Managers and your Marketing team. With more than a decade of experience ghostwriting for fund managers, I speak both languages. This makes it easier to produce engaging material that fund managers are willing to sign-off on. 

Your sales team doesn’t think your literature is “best in class”

While most marketing departments suffer from confirmation bias, thinking that their material is better than it really is, most sales departments look at competitor literature and wonder why the firm isn't delivering to a similar standard. The truth is always somewhere in between.

The solution: I can conduct an independent overview of your product literature, pointing out the strengths and weaknesses compared to the competition. Doing this means focusing on finding creative solutions to the problem faced by your clients. Then I can help you to deliver imaginative content that your Marketing team hasn't had the time to consider, and that your Sales team hasn't already seen elsewhere.

Your marketing department is too busy

That's not intended as a criticism. Marketing today is a data-driven profession. It's a fact that most marketing professionals are hired for their marketing skills, rather than the depth of their product knowledge or their writing style. Most marketing departments are too busy with day-to-day firefighting.  They're encouraged to focus on output and delivery, not necessarily the strength of the content being created. 

The solution: I can fill this product knowledge gap by working with your Marketing department. Our mutual aim is to deliver knowledgeable content that seamlessly blends core marketing techniques with innovative material that will leave a lasting impressing with your readers. 

Your compliance department has neutered your sales messages

Compliance teams look at each piece of communication with suspicion. Their job is to remove all potential risks, ensuring items do not fall foul of FCA guidelines. The problem with this approach is that it interferes with the flow of the language. Before you know it, your 'compelling copy' has been rendered meaningless. There's nothing worse than watered down sales material, so full of compliance wording that the ‘sizzle’ has been lost.

The solution: The secret of great investment copy is that it passes the Compliance test before your Compliance department gets to have their way with it. I use a Compliance Checklist for every piece of retail investment literature. It's the best way to ensure materials are written in a fair and balanced way, compliant, but incisive and engaging.

Freelance investment writing can solve all those problems

I can help. I’ve been writing about investments for more than 20 years. I’ve written about everything from ABS to UCITS III, and I’ve written for retail, high net worth and institutional investors. I’m relentless when it comes to creating clearly expressed, jargon-free investment writing.

Call 07824 703101 or send me an email, and perhaps I can prove to be a good investment for your business.